Social Media Marketing For Small Businesses
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What Does Social Media Marketing Involve?
Social media marketing is a broad term that includes many things, but all of them require one thing to succeed and that is a willingness to build trust in a brand – in other words your business.
Rather than simply consisting of posting regular Tweets or Facebook status updates, businesses should always include a full social media strategy or two that includes multiple channels combining to work effectively for building followers, trust and then in the end sales.
Running effective social media campaigns can be expensive but will also put your product in front of thousands or even millions of people.
You can use social media to virally spread your message in the biggest social networks, this helps to gain shares, referrals and testimonials from the people that you are reaching out to – your audience.
The best social media campaigns help you to foster trust and authority by developing a solid relationship with your followers. This can help you to position yourself as the go-to company for your niche.
Here are just some of the crucial aspects involved in social media marketing:
Profile Creation: Your prime objective with social media marketing is to ‘be everywhere’. That means you should join and create a profile on every major social media channel. This is true for virtually any industry or niche.
That means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Tumblr and several others.
Regular Posting: If you have a ‘dead’ social media channel it is worse than having no social media channel at all.
If you are not posting regularly, every day or two at least, then it might like you have ‘abandoned’ your social media accounts.
Worse, it could look to potential customers as though you have closed your business!
To gain success and revenue from social media you have to post every day more than once with meaningful content that your audience will love. This way you can build momentum, deliver value and of course post monetised items to bring in new sales.
Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.
Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.
Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.
On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.
At AJM Web Services we handle every aspect of a full social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.