Ask any ‘web marketing guru’ what the most important tool available to businesses is and they will almost always rank email marketing as one of the top strategies a local business can use to increase profits.
Well, for starters, email marketing has an incredibly high ROI. That’s because it costs barely anything to collect emails or to write emails when compared to other forms of marketing while offering fantastic returns.
What’s more, email marketing is highly targeted meaning that the audience you’re reaching is going to be very engaged and much more likely to buy from you. Email marketing allows you to reach your audience whenever you want and directly in their inbox. It’s highly personal and direct and as a result it tends to facilitate the sale of those ‘big ticket’ items much more effectively.