Your website is the shop window for you and your business online. This is what will be representing you to the whole world. The design must be perfect to ensure that all the traffic you direct to your site believes that your business is going to be the right choice for their requirements. Or maybe your business actually is your website? It can be monetised to provide your primary stream of revenue. Either way, the most important thing is that your website gives the perfect impression right from the start and directs your traffic to your sign-up page or checkout. In short, most businesses today will live and die by their website design. This is an incredibly important investment and one that can give a very healthy retuen on investment if it is done right.
So what makes a great web design?
A great website has to make the right impression immediately – inside 3 seconds. It should look highly professional, eye catching and crisp and should feature relevant images and an intuitive layout. Most importantly it should load fast to avoid losing potential clients to other businesses. Of course, it should be highly effective in communicating to the visitor exactly what your website is about, who it is aimed at and what you are selling. If anyone lands on one of your pages and they don’t immediately understand what you are selling/providing, they will probably leave within 20 seconds. Every visitor should know where to click, how to get information and what to do next. Don’t be mistaken – a minute is a relatively average time for visitors to stay on any website! But these days, it’s not enough for a web design to simply look the part. At the same time, it needs to be designed with SEO in mind so that Google can easily search and index its pages and content. It also needs to work on all manner of different screen sizes and devices. If your site doesn’t use a responsive design for mobile, if it doesn’t have touch-friendly controls, then you are going to get penalised by Google and you’re definitely going to lose visitors. In summary, your pages must load quickly, present information in the right way and it be free from typical errors. They must rank well to attract free traffic. This is what goes into making a great website.
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