Good reasons To Redesign Your Web Site!
Technologies and design variations shift rapidly therefore so too can the focus within your organisation. It is vital that your website is always up-to-date with these adjustments and that your enterprise is getting the most from the latest on-line opportunities which can be found. Occasionally there may be a disinclination to pay out the expenses for a fresh web site design; even so, when carried out effectively, redesigning your website usually results in an excellent return on investment.
Listed below are five fantastic justifications to take into consideration when considering a website redesign:
1. Your Website Interface Looks Old And Outdated
First impressions count. Plenty of research shows that you only have a few brief seconds to get the user’s attention and to convey enough value to engage them. Also the quality of your website design is a direct reflection on your business image, so it is important that your website looks professional, fresh and contemporary. Additionally, if the aesthetics of your website design is old the chances are that the user experience is also going to be lacking. To give you an interesting reference point of how web design trends have changed over the years check out the visual history of Apple’s website designs.
2. You Are Not Getting The Traffic Or Signups You Want
No matter how much you like your website, you would probably like it more if got the results you wanted. Getting results is a direct result of how you attract, engage, convert, measure and optimise your website towards your business goals.
Before committing to a redesign, you need to define exactly what you want your website to accomplish. You have had an experience with your current website, so its a great time to reassess and use your best thinking, along with new technology to really improve your online opportunities. Once you know what you need your website to do you can investigate how to build a more functional and effective website.
3. Your CMS Or Web-site Technology Needs Updating
It has been said that one human year equals at least four Internet years. That’s how fast technology is progressing, however some website platforms and content management systems haven’t kept up. They may have been great a few years ago, but if your website has been built on older technology you may find your editing choices will become limited as new features become desirable, and you may also be more vulnerable to security breaches and unwanted hacks. By having your website redesigned on a more contemporary, flexible and progressive platform your website will be able to adapt with technology and maintain greater security
4. Your Business Goals And Focus Has Changed
Business goals change over time and you want your website to support these changes. The great thing about new technology is that it gives your business the ability to shift focus easily and quickly. It also gives your business more opportunities to expand into different areas.
Social media, online review sites, cloud applications, lead management systems, and mobile websites barely existed five years ago. Businesses that want to survive and thrive learn to capitalize on the technology that’s available to help them deliver a better product or service. If you don’t redesign your website to integrate new technology into your business you may find it hard to keep up in your industry.
5. Your Website Is Not Responsive For Mobile Browsing
Consumers have different needs when accessing information and services on their mobile devices. They are in a different mindset. Mobile users expect to get what they want very quickly and easily, and want to have “mobile intelligent” features, like one click dialling for example. So it is important that your website is optimised for mobile devices to ensure the best user experience. With approximately 30 percent of website visits coming from mobile devices, if you are simply delivering your users to the desktop version of your website you will be losing business due to accessibility frustrations.
Your web site is actually a living element of your company, and it should certainly develop and adjust as your venture evolves and as technologies progress. Even if you do get your site redesigned it will not end there, your website needs to be in a situation of continuous measuring, enhancement, and development.
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